Logos to the Human Be-In

The Gathering of the Tribes was brought forth to fight for the beliefs of the people. The Human Be-In was to bring together cultural and political revolutionaries who did have different ideas of liberation. The poster captivated the exigency for reformation as the invitation was directed to all the “tribes.” These “tribes” were subcultures with rich individuality and each encompassing their own vision of the world. To the hippies of this era, the world had been corrupted with war, hate, and overall had lost its ability to stand for social justice. Including speakers such as Tom Leary, a radical psychology professor from Harvard, this poster screams for human liberation. The issues at hand were not in question but it was a matter of doing something about it. The gathering comprised of a fundamental questioning of authority, personal empowerment, cultural and political decentralization, ecological awareness, individual focus, acceptance of illicit drug use, and radical liberal political consciousness. The symbolism of the third eye can be seen to represent this higher cognizance; an unquestionable perseverance to these matters at stake. 

Miscellaneous The Human Be-In Poster

Imagery The Human Be-In Poster 

The Human Be-In Poster utilizes imagery to appeal with the audiences senses. The pyramid with the eye at the top connects with the audience visually by painting a mysterious picture in their minds of the extra sensory realms that the third eye is symbolic of. This represents the highest level of consciousness. The image of a supernatural setting gives the audience an uncanny feeling as to what the motive behind the picture is. The use of clouds represents the possibilities that exist beyond this earth. It represents that fact that there are other worlds beyond what we can see. It enhances the argument that these realms can be reached through the use of LSD. Appealing to the audience visually is a quintessential part of persuading the audience about the possibilities that can be accessed through the use of LSD.

The Logos Behind Amnesty International

Not only does Amnesty International establish a sense of credibility but also establishes an appeal to the emotion of its followers, audience, and promoters. However, the organization relies heavily on establishing the logos, or appeal to rational thought, logic, and facts behind their cause as well. After all, what would a human rights organization be if it could not logistically present the unjust crimes committed around the world through graphs, statistics, and startling facts. One look at Amnesty's main web page and you will soon be confronted with dozens of images and facts ranging from mass slaughters in the Central African Republic to the arrest of Yevgeniy Vitishko in Sochi, Russia. The organization is up to date with current events and constantly reveals injustices very candidly through the website, through commercials, and through advertisements. The logo of Amnesty, which is of a lit candle surrounded by barbed wire, also conveys a rational approach to human rights. The lit candle represents hope amidst barbed wire, which represents oppression. The combination of the candle and the barbed wire makes it known to the world that Amnesty stands for good and retaliation. The main colors of Amnesty International are black, yellow, and white and have been for a very long time. Thus, the constant continuation of the logo and the colors ingrains the symbols of the organization into the mind of the public and further embellishes their goal to maintain an equal world for all individuals.

Miscellaneous Amnesty International (MOOD)

The emotions conveyed in the Amnesty International's concert poster are showed throughout the poster to express more than anything hope and power. Beginning with the most eye-catching piece of the poster, the man standing in the center, the viewer feels a positive vibe. He has his hands pointed towards the sky, giving a sense of happiness and power. A purpose of the concert is to give victims and their families the power they need to stand up for themselves and help others do the same. He is also standing with good posture, both feet on the ground with his feet shoulder width apart. The stance makes the viewer feel strong and anybody feel they can stand strong for what they believe in. The colors of the poster also provide some emotions to the viewer. The yellow symbolizes happiness, hope, and light. At the same time, the other half of the poster is black, symbolizing that there is also a level of seriousness, and sadness for those who have fallen victim to human rights abuse. The barbed wire cutting through the poster gives a sense of containment and fear. Because not everything is all fun and games, the poster needs to add some seriousness apart from the color black. The wire symbolizes how victims of human rights abuse can be contained from the fear they feel and isolated from society because they are afraid of speaking out and seeking help. Overall, the concert poster provides emotions of hope, power, and seriousness.

Pathos of The Human Be-In Poster 

The Human Be-In Poster incorporates pathos to inform the audience about the new found hippie culture, and convince the audience that LSD can be used for spiritual purposes. By portraying a supernatural setting (the poster), the poster appeals to the audiences' spiritual side and conveys the idea that higher realms can be achieved through the use of psychedelics. It also emphasizes personal empowerment. The pyramid with the eye at the top represents the all seeing eye, and in a sense appeals to the audiences' sense of power. The poster's use of an eerie, cloudy setting appeals to the audiences' sense of curiosity, and may perhaps spark their interest as to how this extra sensory realm can be accessed. The eccentric vibe that the poster gives off may spark the audience's interest as to what this new found hippie culture is really about. What is so different about them? What messages do these unorthodox group of people want to let the world know?

Ethos for Amnesty International

Amnesty International uses a great deal of Ethos in every event they hold, explaining why they chose the bands for the concert at the Barclays center. Among the chosen bands, Imagine Dragons, The Fray, Pussy Riot, and Madonna are the most popular, however, every band chosen to play contributes to the Ethos of the concert and of the Amnesty International organization. These are respectable bands with millions of fans each, bringing credibility and authority to the event and organization. The bands play for current followers, new followers, soon-to-be followers, and to those victims of human rights abuse. Pussy Riot, a punk rock protest band residing in Russia, will also play at the event. They bring in a sense of urgency to the concert because they specialize in the human right of those who fall victim to the Russian government under Putin. They have played at many public areas in Russia, sometimes being stopped by security, all in an effort to bring justice to the victims, and hope to everyone. Not only do the famous bands provide a considerable amount of ethos, but Madonna does too. She is set to introduce the event in New York, creating even more authority and reliability to the organization. Madonna became famous partly through pushing the limits of her song's lyrics in mainstream popular music and though her imagery in her music videos in which MTV became very interested in. She is not only a song writer, but also an entrepreneur, philanthropist, actress, author, and director. With her introduction to the concert and organization, Madonna, a cultural icon, will bring in even more credibility and authority. Followers and even the competition will see how much support and hope Amnesty International provides for everyone, no matter who they are.

The Pathos Behind Amnesty International

Amnesty International is an organization that fights for human rights around the globe through connection to people. In other words, the organization connects to society through pathos, or emotion in pictures, videos, and poignant stories. The poster for the "Bringing Human Rights Home" concert evokes a sense of exigence through the symbolism of the rockstar at the heart of the poster. The silhouette symbolizes confidence, strength, and unity through the open stance of the rockstar. The silhouette, in conjunction with the contrast in light and dark colors, makes people of all backgrounds feel welcome because the rockstar's face is kept hidden and the guitar, which is globally recognizable, appeals to music lovers around the world. Because Amnesty International is a non-profit human rights organization, the charity needs a way to influence the emotions of the audience. One such way of connecting to pathos is through advertisements. Not only do advertisements convey a product, in this case support for human rights, but they also use pictures and music to sell this product. The video below is an advertisement for Amnesty International and for human rights in general. The ad utilizes John Lennon's song, "Imagine" along with images of abused individuals to draw out the caring nature in each one of us. Thus, the organization establishes pathos through the delivery of their advertisements, thus creating a sense of urgency and sensory stimulation in their message as well.

Ethos of Human Be-In

 Having been advertised by the San Francisco Oracle, already present was an implicit notion of the purpose of the “gathering of the tribes”. As mentioned earlier, the Oracle was an underground newspaper that published 12 issues of poetry, spirituality and psychedelic art from 66’ to 68’, shaping the counterculture of Haight-Ashbury, San Francisco. As the Oracle published its fifth issue [advertising the Human Be-In] the newspaper had already established a credible presence within the neighborhood.  Behind the exotic tone of this poster, it maintained the ethos of this new counterculture movement. Their principles encompassed a fundamental questioning of authority, a focus on individuality, decentralization, ecological awareness, and consciousness expansion through cultural openness and the use of psychedelic drugs.  As the phenomenon of the “hippie” erupted into mainstream society, it transfixed the vulnerable public youth. 1967 was a peak in the transformation of a generation; the beginning of a new culture. 

Exigence In the Human Be-In Poster

The use of vivid colors and intrinsic detail in The Human Be-In poster draws attention to and creates a sense of urgency to inform the audience of various purposes. The hippie community was filled with outrage after the State of California passed a law banning the use of LSD. They believe that you can achieve higher consciousness and access your spiritual side with the aid of psychedelic drugs such as LSD. The poster conveys a mysterious, eerie tone, which leaves the audience intrigued as to what the pressing purpose of this poster is. There is also a pyramid with an eye at the top, which represents higher consciousness and higher beings. The spiritual, mystical tone that the poster portrays shows that there is much more to LSD than a dangerous drug. There is a deeper meaning and purpose behind LSD, and there is a deeper meaning behind this new found culture. The components of the poster conveys this dire need to let the world know who the hippies are, and demand respect for their new found culture. 

Audience of the Amnesty International Poster

The Amnesty International Movement spreads its message and hope through its actions and concerts. One concert in particular, the Amnesty concert in New York, happens every year with support from various famous artists such as Imagine Dragons and The Fray. The groups who perform at the concert all fight for the cause of the organization: justice for those violated of their human rights. They even have Madonna introducing the event to those who chose to attend. The audience, comprised of 3 million supporters of human rights, come together for this concert to give hope and strength to those violated and bring in new people. Current supporters are not the only audiences of this movement and concert, in fact, the goal of the organization and gathering aims to bring in new supporters and spread awareness of the problems we still see today. Their mission includes bringing to light the problems we have with human rights today, making sure everyone - no matter what race, gender identity, religion, ethnicity, or sexual orientation - has the same human rights as the next person next to them. The New York concert is a great way to get current and new supports to come together and have their voices heard.

-Antonio Borckardt

Amnesty International- So What? (Rhetoric for Text 2)

Amnesty International is a non-profit organization with over 3 million members that focuses its energy on human rights abuses around the world. The organization was founded in 1961 by Peter Benenson and aims to draw public attention to nations that let human rights abuses take place without an affirmative action. Amnesty International was awarded the 1977 Nobel Peace Price for its campaign against torture and the 1978 United Nations Prize in the Field of Human Rights. Thus, the organization has held several concerts to help spread its message such as the Secret Policeman's Ball event in London, the 1986 Conspiracy of Hope Concerts, and the 1988 Human Rights Now World Tour. The most recent concert took place in the Barclay's Center in Brooklyn, New York just last year, featuring musicians such as Imagine Dragons, the Flaming Lips, Lauryn Hill, Tegan and Sara, the Fray, Colbie Caillat, Cake, and Pussy Riot. The aim of this concert is not simply an awareness project but a symbol of hope and collaboration between an array of artists. In this concert, Amnesty International conveys the need to halt human rights abuses through its selection of artists and its selection of poster formatting, color, and text. Pussy Riot is a Russian Feminist punk rock protest group that protests unjust laws of the Russian government and advocates for LGBT rights within Europe. It is important to note that Amnesty chose Pussy Riot to perform at the concert in order to convey the urgency of the situation and use Pussy Riot as a tool to underscore human rights. The organization also paired with a new generation of artists to inspire a new generation of activists. Thus, Amnesty used the musicians as a rhetorical tool to highlight issues such as the plight of the LGBT community, human trafficking, criminal justice, and workers' rights. Amnesty's past reputation is also a rhetorical tool because the audience expects a combination between rights advocacy and music, something Amnesty has done successfully in the past. Lastly, the poster has a man's silhouette in a hopeful stance, which is set to appeal not only to rock fans but also to all music fans. The bright yellow symbolizes the organization's ambitions while the black aims to highlight the serious issues at hand. The dream behind the organization and the symbolism of the poster and the movement thus draw out the rhetorical appeal of this text.  

Audience of the Human Be-In

Announced on the cover of the fifth issue of the SanFrancisco Oracle as "A Gathering of the Tribes for a Human Be-In," this psychedelic festival was the exemplar of all 1960s counter culture celebrations. The San Francisco Oracle was an underground newspaper—publishing 12 issues from September of 66’ to February 68’—in the Haight-Ashbury neighborhood of San Francisco. The Oracle had a concentrated audience of students at Stanford and Berkley-- who were considered part of non-political and radical hippie subcultures, respectively. The newspaper was extremely influential in the shaping of the counterculture of Haight-Ashbury, which helped popularize the advertising of the Human Be-In. As noted in the poster, the Human Be-In was to expect mainly local artists and poets but also Michael Bowen, creator of the San Francisco Oracle and initiator for this psychedelic event, had artist Stanley Mouse create a poster, giving him a photograph by Casey Sonnabend. Stanley was considered to be a "godfather of psychedelic art" making him influential to this forming subculture. While many may not have been familiar with the event as there, the psychedelic presentation of this poster certainly has an attraction to the community at the time. The phrasing used "Gathering of the Tribes," truly possesses this idea of a separate culture from mainstream society. It certainly encompasses the focus of the event to bring together those with a common purpose of personal empowerment, cultural and political decentralization, ecological awareness, and other various values of the emerging hippie movement