Critical Introduction

This blog is written by first year undergraduates in the Scholars Program at the University of Maryland College Park. The purpose of our blog is to investigate and compare and contrast the different subculture gatherings of the 1960s and the contemporary era. We compared the power and exigence of each movement but contrasted the principles, method of communication, and targeted audience of each subculture gathering. We chose two distinct texts. Our first text includes a poster advertising of the “Gathering of the Tribes for a Human Be-In” movement in San Francisco, CA. Our second text consists of an Amnesty International poster advocating for human rights through the advertisement of the Bringing Human Rights Home concert at the Barclays Center in Brooklyn, NY. We first analyzed the audience of each text, finding similarities and differences between both, as well as the rhetorical situation/exigence that each text brought to the table. Furthermore, we explored the ethos and pathos present in each text, finding the authority/credibility and the specific emotions each text expressed through its poster. Finally, we explained the logos, mood, and imagery within each text. Through analysis and discussion with our English 101S class, we concluded that as time proceeded, subcultures of America lost the drive for a targeted audience (focused on the individual) and began to rely on reaching out to the general public in ambiguity. Expanding the audience allows for a more diverse group to take notice of subculture advertisements thus creating a larger fan base.

Sunday, March 2, 2014

Miscellaneous The Human Be-In Poster

Imagery The Human Be-In Poster 

 The Human Be-In Poster utilizes imagery to appeal with the audiences senses. The pyramid with the eye at the top connects with the audience visually by painting a mysterious picture in their minds of the extra sensory realms that the third eye is symbolic of. This represents the highest level of consciousness. The image of a supernatural setting gives the audience an uncanny feeling as to what the motive behind the picture is. The use of clouds represents the possibilities that exist beyond this earth. It represents that fact that there are other worlds beyond what we can see. It enhances the argument that these realms can be reached through the use of LSD. Appealing to the audience visually is a quintessential part of persuading the audience about the possibilities that can be accessed through the use of LSD.
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3 comments:

  1. UnknownMarch 3, 2014 at 6:20 AM

    The imagery in this picture is very interesting. The inclusion of the word free on the sides of the poster in the ovals is also tries to convince the audience that the hippies and LSD can free the mind.

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  2. Sophia WeisbergMarch 3, 2014 at 8:10 AM

    I agree with you- that imagery is very captivating to the viewer. The fact that there are so many different aspects of the poster to look at adds to the way the poster stimulates the audience's senses.

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  3. UnknownMarch 3, 2014 at 8:19 PM

    The man in the background of the poster seems representative of a hippies which were prominent during this time period. Having the third eye, as you mentioned, depicts a sense of self-actualization that this hippie has that the rest of the population doesn't. This definitely appeals to the intended audience of Human Be-in who thought that being a hippie means you're more enlightened and in-tune with the Earth.

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