Critical Introduction

This blog is written by first year undergraduates in the Scholars Program at the University of Maryland College Park. The purpose of our blog is to investigate and compare and contrast the different subculture gatherings of the 1960s and the contemporary era. We compared the power and exigence of each movement but contrasted the principles, method of communication, and targeted audience of each subculture gathering. We chose two distinct texts. Our first text includes a poster advertising of the “Gathering of the Tribes for a Human Be-In” movement in San Francisco, CA. Our second text consists of an Amnesty International poster advocating for human rights through the advertisement of the Bringing Human Rights Home concert at the Barclays Center in Brooklyn, NY. We first analyzed the audience of each text, finding similarities and differences between both, as well as the rhetorical situation/exigence that each text brought to the table. Furthermore, we explored the ethos and pathos present in each text, finding the authority/credibility and the specific emotions each text expressed through its poster. Finally, we explained the logos, mood, and imagery within each text. Through analysis and discussion with our English 101S class, we concluded that as time proceeded, subcultures of America lost the drive for a targeted audience (focused on the individual) and began to rely on reaching out to the general public in ambiguity. Expanding the audience allows for a more diverse group to take notice of subculture advertisements thus creating a larger fan base.

Monday, February 24, 2014

Audience of the Human Be-In


Announced on the cover of the fifth issue of the SanFrancisco Oracle as "A Gathering of the Tribes for a Human Be-In," this psychedelic festival was the exemplar of all 1960s counter culture celebrations. The San Francisco Oracle was an underground newspaper—publishing 12 issues from September of 66’ to February 68’—in the Haight-Ashbury neighborhood of San Francisco. The Oracle had a concentrated audience of students at Stanford and Berkley-- who were considered part of non-political and radical hippie subcultures, respectively. The newspaper was extremely influential in the shaping of the counterculture of Haight-Ashbury, which helped popularize the advertising of the Human Be-In. As noted in the poster, the Human Be-In was to expect mainly local artists and poets but also Michael Bowen, creator of the San Francisco Oracle and initiator for this psychedelic event, had artist Stanley Mouse create a poster, giving him a photograph by Casey Sonnabend. Stanley was considered to be a "godfather of psychedelic art" making him influential to this forming subculture. While many may not have been familiar with the event as there, the psychedelic presentation of this poster certainly has an attraction to the community at the time. The phrasing used "Gathering of the Tribes," truly possesses this idea of a separate culture from mainstream society. It certainly encompasses the focus of the event to bring together those with a common purpose of personal empowerment, cultural and political decentralization, ecological awareness, and other various values of the emerging hippie movement

2 comments:

  1. Really well written. And great work with linking out onto the web. I'm curious about what the psychedelia potluck suggestions at the bottom might prescribe by way of audience? Also, now that I'm looking this up (and seeing how many resources there are on this event), I am definitely interested in knowing more!

    ReplyDelete
  2. The poster itself is beautiful and as you pointed out, psychedelic. I wish I could read more into what is written at the bottom of the picture, but also love the phrase "Gathering of the Tribes." Like you said, it gives these subcultures a bigger purpose and sounds like a call to action versus just a coming together of different groups of people.

    ReplyDelete