Logos to the Human Be-In

The Gathering of the Tribes was brought forth to fight for the beliefs of the people. The Human Be-In was to bring together cultural and political revolutionaries who did have different ideas of liberation. The poster captivated the exigency for reformation as the invitation was directed to all the “tribes.” These “tribes” were subcultures with rich individuality and each encompassing their own vision of the world. To the hippies of this era, the world had been corrupted with war, hate, and overall had lost its ability to stand for social justice. Including speakers such as Tom Leary, a radical psychology professor from Harvard, this poster screams for human liberation. The issues at hand were not in question but it was a matter of doing something about it. The gathering comprised of a fundamental questioning of authority, personal empowerment, cultural and political decentralization, ecological awareness, individual focus, acceptance of illicit drug use, and radical liberal political consciousness. The symbolism of the third eye can be seen to represent this higher cognizance; an unquestionable perseverance to these matters at stake. 

Miscellaneous The Human Be-In Poster

Imagery The Human Be-In Poster 

The Human Be-In Poster utilizes imagery to appeal with the audiences senses. The pyramid with the eye at the top connects with the audience visually by painting a mysterious picture in their minds of the extra sensory realms that the third eye is symbolic of. This represents the highest level of consciousness. The image of a supernatural setting gives the audience an uncanny feeling as to what the motive behind the picture is. The use of clouds represents the possibilities that exist beyond this earth. It represents that fact that there are other worlds beyond what we can see. It enhances the argument that these realms can be reached through the use of LSD. Appealing to the audience visually is a quintessential part of persuading the audience about the possibilities that can be accessed through the use of LSD.

The Logos Behind Amnesty International

Not only does Amnesty International establish a sense of credibility but also establishes an appeal to the emotion of its followers, audience, and promoters. However, the organization relies heavily on establishing the logos, or appeal to rational thought, logic, and facts behind their cause as well. After all, what would a human rights organization be if it could not logistically present the unjust crimes committed around the world through graphs, statistics, and startling facts. One look at Amnesty's main web page and you will soon be confronted with dozens of images and facts ranging from mass slaughters in the Central African Republic to the arrest of Yevgeniy Vitishko in Sochi, Russia. The organization is up to date with current events and constantly reveals injustices very candidly through the website, through commercials, and through advertisements. The logo of Amnesty, which is of a lit candle surrounded by barbed wire, also conveys a rational approach to human rights. The lit candle represents hope amidst barbed wire, which represents oppression. The combination of the candle and the barbed wire makes it known to the world that Amnesty stands for good and retaliation. The main colors of Amnesty International are black, yellow, and white and have been for a very long time. Thus, the constant continuation of the logo and the colors ingrains the symbols of the organization into the mind of the public and further embellishes their goal to maintain an equal world for all individuals.

Miscellaneous Amnesty International (MOOD)

The emotions conveyed in the Amnesty International's concert poster are showed throughout the poster to express more than anything hope and power. Beginning with the most eye-catching piece of the poster, the man standing in the center, the viewer feels a positive vibe. He has his hands pointed towards the sky, giving a sense of happiness and power. A purpose of the concert is to give victims and their families the power they need to stand up for themselves and help others do the same. He is also standing with good posture, both feet on the ground with his feet shoulder width apart. The stance makes the viewer feel strong and anybody feel they can stand strong for what they believe in. The colors of the poster also provide some emotions to the viewer. The yellow symbolizes happiness, hope, and light. At the same time, the other half of the poster is black, symbolizing that there is also a level of seriousness, and sadness for those who have fallen victim to human rights abuse. The barbed wire cutting through the poster gives a sense of containment and fear. Because not everything is all fun and games, the poster needs to add some seriousness apart from the color black. The wire symbolizes how victims of human rights abuse can be contained from the fear they feel and isolated from society because they are afraid of speaking out and seeking help. Overall, the concert poster provides emotions of hope, power, and seriousness.